The most important way for humans to gather information is through visual processing. Multinational corporations spend millions of dollars creating their logos and other branding materials because good design or graphics work is remembered for a long time. They would go to any lengths to make a strong visual impression on their customers and leave them with a lasting impression.
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When creating your logo and providing your designer with the
necessary information, you should always keep in mind how you want your
customers to perceive your business when they see it. A company's attitude and
nature can be conveyed to customers by a logo design, which can actually serve
as a condensed narrative for your company.
"Logo
Design" Starts at Home Yes, the first step in your logo
design process is in your home. Take a look at the labels on the bottles and
pouches you use every day in the kitchen, the labels on your electronic
devices, and the labels on the bag you bought from the mall yesterday. We see a
lot of logos every day, but we only remember a few. However, if we look around,
we can see a variety of logos all around us. Also, check the logos on the
products at your neighborhood supermarket. It is always preferable to examine
the logos of your industry-related rivals. You will undoubtedly discover some
distinctive logos while doing this, which will assist you in conceptualizing
your logo design.
Once you have decided how you want your logo to look, you
should write it down clearly and break it down into small, attainable points so
that your logo designer can follow your instructions.
One thing you should be careful about is not to be so
influenced by any of the logos of other businesses that your own logo becomes a
copy or a modified version of one you've seen. A good design frequently has an
effect on our subconscious mind, causing us to unintentionally duplicate parts
of it. Uniqueness in the design of your logo is crucial. The likelihood of
securing trademark protection is increased when a logo design is distinctive.
For the purpose of conducting your trademark search and ensuring that you do
not run the risk of infringing on the trademark symbol or logo of another
business, you should consult with a trademark attorney.
Using
ClipArt:
You might be reluctant to invest in a logo and establishing
your brand if you run a small local business or a mom-and-pop shop (though I
truly believe that's wrong). In such a case, you could try using royalty-free,
high-quality clip art and a typeface that is appropriate for your business
name. Additionally, you can make use of multiple clip arts to create the entire
set of graphics for your logo.
However, you
should keep in mind that clip arts are easily copied and can never replicate
the look of a custom logo. It is virtually impossible to obtain a trademark for
modifying clip art. In the future, if your business expands to the point where
it requires a trademarked logo, you will need to acquire a brand-new logo
(possibly more similar to your current one) and restart your branding efforts
to establish that new logo.
You should get a one-of-a-kind custom logo to avoid all of
these issues, but you don't always need to spend a lot of money on them. There
are online businesses that provide custom logo design at an affordable cost.
A Few More
Pointers for Logo Design:
1)
Keep it
Simple:
Keep in mind that simplicity is key. The majority of great
logos are extremely straightforward, and it is always simpler for us to
remember and identify a straightforward design than a complex piece of art. If
you want to create a complicated logo illustration, you should try to keep it
as simple as possible and keep in mind that the viewer should be able to
comprehend what has been drawn.
2)
Typography:
When choosing the typeface you want to use for your logo, you should be careful. A significant difference can be made by selecting the right typeface. A finance company, for instance, would like to use a bold, thick font that shows strength and stability. Additionally, simple yet attractive logos can be created by twisting the letters. "SONY" and "Dell" are excellent examples of logos that only use letters. Remember the twisted "e"?
Use vector graphics at all times:
Always ask your designer to send you a vector version of the logo. The advantage is that vector graphics can be resized without sacrificing image quality or detail. It can be resized to fit your needs. Furthermore, vector graphics use less memory on your computer.
Color Choice:
When choosing the
colors for your logo, be careful. To ensure that your logo looks as good in
print as it does online, it's best to stick to RGB or CMYK colors. You will
also need to use your logo when faxing any of your marketing materials or
corporate documents, so make sure it looks good in black and white as well.
Last but
not least, outsourcing your logo design to a specialized company
is always preferable to doing so on your own. Because it is their occupation,
they would know it much better than you do, and logo design does not always
come cheap. There are, without a doubt, businesses that will charge you $500
for a logo, but there are also businesses that offer services that are just as
good at prices that are much more affordable (Corporate Logo Design). Finding
the right designer is all you need to get started on creating a fantastic
custom logo.
