Animated explainer videos have exploded in popularity due to their low cost and high effectiveness in building a business. Their primary objective is to inform customers about the company and expand the brand's reach beyond the intended market. Because it tells a story and easily relates to the audience, a video always has a greater impact than a text. Businesses trying to promote their products or services online are increasingly turning to explainer videos to do so.
Animated explainer videos: what are they?
Animated explainer videos, as the name suggests, are collections of audio and visual illustrations that can be used to show a problem and its solution, show the flow of a process, or help customers understand complex data. They can also be used to walk through a website or mobile application in a systematic way, showing all the services and uses of the application. They may include animated characters, illustrated graphics, numbers, text, statistics, or screen recordings with embedded animations and sound effects, depending on the requirements.
The following are the five categories of animated explainer videos:
1.Character-animated videos: These videos are made from
the customer's perspective and feature animated characters. Using these
animated characters, a story is told about the problem and how your solution
can solve it. Customers are able to easily connect with live characters.
2.Videos
without characters: that are animated make good videos for
showing how a process works because they use illustrated graphics.
3.Videos
for websites and web apps: typically make use of screen
recordings and provide a methodical, step-by-step walkthrough of your website
or web app. The best way to explain your products and services to customers
before they sign up is through these videos.
4.Videos
for mobile apps—most of these videos are made with screen
recordings and walk through your mobile app step by step. The best way to show
customers what your application does before they want to register and buy it is
through these videos.
5.Video-Graphics: These videos are usually informative and are
made with numbers, text, and statistics. Sometimes they also have sound effects
and animation embedded in them. They are used to help customers visualize
complex data so they can understand it.
The main benefits of using animated explainer videos
include, first and foremost, their effectiveness as marketing strategies.
Second, they boost a company's sales by making it more well-known in the
marketplace. Supporting a product with a video is more likely to catch people's
attention than supporting a product without one. Lastly, explainer videos with
a lot of views rank higher in Google searches, attracting customers who want to
quickly understand and purchase a particular product. They may be able to
instantly connect with the intended audience.
FOUR WAYS
TO AVOID HAVING A POOR ANIMATED EXPLAINER VIDEO QUALITY
Animated explainer videos are a great way to convey your message in a way that is easy to understand. However, the real challenge lies in ensuring that your Explainer Video is of the highest possible quality.
The following are four helpful hints that could help you avoid receiving a low-quality animated explainer video.
1. Before beginning the animation process, make sure your
script is finished. During the video production process, animation is done
based on the script. Changing the script after the animation is finished and
the final video is made would only lower the quality of the video. This is due
to the fact that, as a result, animation would also need to be altered,
necessitating the creation of the component from scratch. The altered portion
may then appear patchy and disrupt the video's flow, lowering its overall
quality. As a result, finishing the script before sending it to animation is
critical.
2. It is recommended that even the tiniest of details, such
as color specifications, logo details (where and when to place them in the
video), etc., be specified right from the beginning. Are provided at the start
of the manufacturing process. Since the new requirements may not fit as well
and may actually reduce the video's visual appeal, any redoing or revision is
strictly against the rules.
3. Compared to Dummy Voiceovers, Explainer Videos Are Built
on Voiceovers. The voiceover and animation must perfectly sync in order for a
video to look professional! During the process of making a video, animation may
be done first using a dummy voiceover before the final voiceover takes its
place. This is a bad idea! The final voiceover may differ from the dummy
voiceover in some ways, such as the speed of the narration, the emphasis placed
on particular words, the placement of pauses, etc. The video quality suffers as
a result of this because there is a mismatch between the animation and the
voiceover. Viewers may become perplexed and enraged by the poor quality of even
a minutely desynchronized video. Therefore, rather than animating the video
using a dummy voiceover, it is preferable to use the final voiceover.
4. Step-by-step finish the video production process
typically consists of the following steps in the following order:
• Research • Scripting • Making Storyboards • Recording
Voiceovers • Animating • Delivery
Because the video is built step by step using the results of
the previous step, it should be avoided to go back to a previous step during
the production process. Changing any of these elements frequently disrupts the
message's flow and leaves it ambiguous due to the importance of perfect sync
between the script (voiceover) and animation.
